India uses Firefox Nightly – A Campaign especially for India

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Fellow mozillians, I am super excited to inform you that very soon we are going to release a new campaign in India  called “India uses Firefox Nightly“. Behind this campaign, our mission is to increases Firefox nightly usages in India. 

Why India?

As we all know we have a great Mozilla community around India. We have a large number of dedicated students, developers and evangelists who are really passionate about Mozilla. We have seen that very few people in India actually know about Firefox Nightly. So we have taken an initiative to run a pilot campaign for Firefox Nightly throughout India. Firefox Nightly, as a pre-release version of Firefox targeting power-users and core Mozilla contributors, is a glimpse of what the future of Firefox will be for hundreds of millions of people. Having a healthy and strong technical community using and testing Nightly is a great way to easily get involved in Mozilla by providing a constant feedback loop to developers. Here you can test lots of pre-release features. So it needs little bit of general promotion, which will pump to bring a good number of tech-savvy, power users who will be our active community members.

Few Key points

Time Frame: 2 months Max              Hashtag: #INUsesFxNightly

Event Duration: 3 – 5 Hours              Total events: 15

Who will join us: We invite students, community member, developer, open source evangelist to run this campaign.

Parts of Campaign 

Online activities:

Mozillians spread the message of this campaign around the India as well as through social media (facebook, twitter, Instagram), blog, promotional snippet, email, mailing list, website news item etc.

Offline activities:

Here any community member or open source enthusiasts can host one event in his area or join any nearby event for helping organisers. The event can be held at Startup Company, School, University, Community centre, Home, Café. 

Goals for this initiative

Impact:

  • 1000 Nightly Installed
  • 20 New Active Contributors

Strength:

  • 30 Mozillians run events
  • 500 Attendees

BTW have you tried Firefox Nightly yet, download it now?

More details will come soon. Stay tuned!

We need many core campaign volunteers who will help us to run this initiative smoothly. If you are intersted in joining campaign team, please let me know.

Have design skills? We need a logo for this campaign, please come and help us here.

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